Promoting Your Shop with Pinterest
Pinterest has over 250 million active monthly users and is one of the most popular shopping social media channels in the world.
Over 68% of users on Pinterest are women and half of them are mothers.
You can follow our Pinterest page by going to Pinterest.com/baphomart
Pinterest came to market to enable people to create online collections of things that they love and that inspire them online.
It took off as a place for tasty food recipes, gorgeous fashion and beautiful home decor ideas.
It was almost like a dreamworld but is now filled with people collecting gift ideas and collections of their hobbies.
Did you know Pinterest users are 79% more likely to purchase something that they find on Pinterest than on Facebook?
It also produces four times the revenue per click of Twitter.
Those are powerful statistics and they should make you think more about using Pinterest as a place to establish your brand as much as you do across other social media platforms.
What we personally like about Pinterest is people do not need to follow your brand.
They can follow your individual boards instead.
This allows you to create pins and boards that are unique and give you the freedom to let your brand flourish.
So how does Pinterest work we hear you asking?
Pinterest allows you to “pin” your products onto boards for others to discover them.
Pinterest is visually focussed and you want your product images to stand out.
Great photos are vital for Pinterest but so are fantastic titles and descriptions which we covered earlier on with regards to listing your products online.
You want your images to invite clicks and poor photography is not going to do that.
On most marketplaces each product has a “Pin” button on the product listing but the first thing you need to do is create a Pinterest business account which you can via Pinterest.
You will want a business account over a normal account as it provides extra analytics on which of your pins (product links) are being picked or shared across the platform.
Just like all other social media channels you will have an area for your logo, about you and website so make sure you set these up and keep them as consistent as you have done across your Facebook and Instagram pages.
Now you will want to create some boards.
Setting Up Boards and Pins
On Pinterest users organise content into categories or what Pinterest calls boards.
You can rearrange your pins and boards to create a visual shopfront.
Say you have products that are a gift for a man.
Simply create a new board and call it “Gifts for Him”.
You can then go to your online shop and click on a product that is a gift for him and then copy the unique web address (link) from your web browser bar.
Then go to Pinterest, create a pin and then link to the new Pin and pin it to your board.
Your pin is then available for your followers to see and anyone who searches “Gifts for Him” or the keywords on your pin form the title of your product.
Pinterest is easily one of the most underused social media apps in the world by crafters and makers.
It’s also one of the most powerful as you can create large traffic with properly listed products that you have pinned.
If you’ve followed our guidance for product listings you will be in good shape for going into Pinterest and growing your following on this platform.
Pinterest also has a worldwide audience and you could create some of your first organic worldwide sales from there (don’t worry if you do not ship worldwide just make sure you’ve not set International shipping on your marketplace or website shipping settings).
Creating boards regularly and updating your pinned products are essential for keeping it fresh.
If you change a product link or remove a product then make sure you remove it from Pinterest as you do not want someone click on your pins and being redirected to the homepage of where you sell instead of your shop.