Promoting Your Shop with Twitter

Twitter has 321 million active monthly users worldwide.

You can follow Baphomart on Twitter at @baphomart

Twitter is very different to Facebook and Instagram when it comes to posting.

On Twitter you only have a certain amount of characters (letters) that you can use on each post and this limits what you can write on your posts.

Twitter also allows hashtags just like Instagram, but unlike Instagram we advise against using too many and you should just use one or two related to your posts.

Try to not use words that are used already in your Tweet as these are picked up in the Twitter search.

Twitter allows you to link your product and shops in posts so that is a positive for click through but remember you do not want to be all about selling and want to build your brand in a different way.

On Twitter you want to be more conversational than you perhaps are on the likes of Facebook, Instagram and Pinterest.

Post Tweets asking what people’s favourite types of makes are or what colour you should make your next make for example with a picture.

Discussing the weather or what you are working on that day is always a winner on a platform like Twitter.

It’s all about the conversation and ensuring you come across as authentic.

You want your audience to think of you as a person and not a brand on Twitter.

You will be surprised how many people will get involved with your conversation.

Always reply to comments and Tweets in order to build your conversation and to be seen across Twitter and in turn build your brand.

Again just like on Instagram you will want to create a Twitter account separate for your brand.

You can always switch between the accounts as you use the app.

Twitter allows you to directly share your shop links and product links onto the platform for followers to directly visit from the the post you have shared them on.

You can use our Twitter button on your product links to share directly onto your Twitter account.